Privacy policy

 

Privacy Policy

 


Last updated: April 16, 2026


1stHour (“we,” “our,” or “us”), operated by Entremax Inc, provides this website, store, and related services (the “Services”) to deliver products, content, and communications related to emergency preparedness, first aid, and survival gear.


This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our Services.


By accessing or using our Services, you agree to this Privacy Policy.

 

 

 

1. Personal Information We Collect

 


We collect information that identifies or can reasonably be linked to you, including:


 

🔹 Contact Information

 

 

  • Name

  • Email address

  • Phone number

  • Shipping & billing address

 


 

🔹 Payment Information

 

 

  • Credit/debit card details (processed securely via third-party providers)

  • Transaction and order details

 


 

🔹 Account Information

 

 

  • Login credentials

  • Preferences and settings

 


 

🔹 Usage & Device Information

 

 

  • IP address

  • Browser/device type

  • Pages visited and interactions

 


 

🔹 Communications

 

 

  • Messages you send to us

  • Customer support interactions

 

 

 

 

2. How We Collect Information

 


We collect information:

 

  • Directly from you (forms, checkout, SMS/email opt-ins)

  • Automatically (cookies, pixels, tracking tools)

  • From service providers (Shopify, payment processors, analytics tools)

  • From marketing/advertising partners

 

 

 

 

3. How We Use Your Information

 


We use your information to:


 

✔ Provide Services

 

 

  • Process orders and payments

  • Ship products

  • Manage your account

 


 

✔ Marketing & Promotions

 

 

  • Send emails and SMS messages (if you opt in)

  • Show ads and offers based on your activity

 


 

✔ SMS Communications

 


If you opt in to SMS:

 

  • You may receive recurring automated messages

  • Message frequency varies

  • Msg & data rates may apply

  • Reply STOP to opt out, HELP for help

 


👉 We do NOT sell or share your phone number with third parties for their marketing purposes.

 

 

 

✔ Improve & Personalize Experience

 

 

  • Recommend products

  • Optimize website performance

 


 

✔ Security & Fraud Prevention

 

 

  • Detect fraud or suspicious activity

 


 

✔ Legal Compliance

 

 

  • Comply with laws and enforce policies

 

 

 

 

4. How We Share Information

 


We may share your information with:


 

🔹 Service Providers

 

 

  • Shopify (hosting & checkout)

  • Payment processors

  • Shipping & fulfillment partners

  • Email/SMS platforms (e.g., Twilio)

 


 

🔹 Advertising & Analytics Partners

 

 

  • For marketing and performance tracking

 


 

🔹 Legal Requirements

 

 

  • If required by law or to protect rights

 

 

 

 

5. SMS & Communication Compliance

 


By providing your phone number and opting in:

 

  • You consent to receive recurring automated marketing messages from 1stHour

  • Consent is not a condition of purchase

  • Message frequency varies

  • Msg & data rates may apply

 


You can:

 

  • Reply STOP to unsubscribe

  • Reply HELP for assistance

 

 

 

 

6. Cookies & Tracking Technologies

 


We use cookies and similar technologies to:

 

  • Improve user experience

  • Track performance and analytics

  • Deliver personalized ads

 


You can control cookies through your browser settings.

 

 

 

7. Data Retention

 


We retain your information only as long as necessary to:

 

  • Provide Services

  • Comply with legal obligations

  • Resolve disputes

 

 

 

 

8. Your Rights

 


Depending on your location, you may have the right to:

 

  • Access your personal data

  • Request deletion

  • Correct inaccurate data

  • Opt out of marketing communications

  • Request data portability

 


To exercise rights, contact: support@1sthour.com

 

 

 

9. Children’s Privacy

 


Our Services are not intended for individuals under 18.

We do not knowingly collect data from children.

 

 

 

10. Data Security

 


We implement reasonable safeguards to protect your information.

However, no system is 100% secure.

 

 

 

11. Third-Party Services

 


Our store is powered by Shopify, which processes data to operate the platform.


We are not responsible for third-party websites or services linked from our site.

 

 

 

12. International Data Transfers

 


Your data may be processed in the United States or other countries where our service providers operate.

 

 

 

13. Changes to This Policy

 


We may update this Privacy Policy at any time.

Updates will be posted on this page with a revised date.

 

 

 

14. Contact Us

 


If you have questions or requests:


1stHour / Entremax Inc

25 Brandywine Drive

Deer Park, NY 11729

Email: support@1sthour.com